Medical Education
Being a pharmacist and growing up in the NHS I like to think (without being arrogant) I can turn my hand to most things - which comes in handy for med ed.
Case study - journal supplement features
Things don't always go to plan. Rewrites are needed, key opinion leaders unexpectedly go off to a conference without submitting their copy, some just don't want to do the writing. I'll do it, short deadlines a speciality. I can research a feature, obtain the most important evidence and write to brief.
Things do go to plan sometimes. A confidentiality clause applies here: I wrote a highly technical series of papers about drug-induced diabetes for a supplement to a peer-reviewed secondary care journal, liaised with the nominal authors and incorporated their comments, and delivered the final copy by the deadline. Smooth as butter.
Case study - Research Digest
Wiley Interface publish Progress in Neurology and Psychiatry a monthly for clinicians. I research and write (from the original papers) Research Digest, a 2000-word current awareness column summarising new clinical evidence relating to drug treatment. The latest examples are posted here.
Case study - PowerPoint presentation for a medical conference
KOLs are busy people - especially at conference time. So if you want them to present your new data to health correspondents from several countries they'll need some help. In the past couple of years I've used the latest conference abstracts to develop PowerPoint presentations on a new biological for rheumatology - more tight deadlines and the added concern of presenting the data in a way the KOLs like. Success depended on a good working relationship with the agency. Fortunately, we had one.
Case study - Community pharmacy brochure for a novel dressing
Wound management is not the easiest subject to convey to pharmacists. This manufacturer had a good product in the pipeline and needed something to give community pharmacists that would show them some new clinical evidence in an accessible way. They had a template from the US they needed to work to - and a very tight deadline. The challenge was to summarise the pathogenesis of this type of wound and its management in little more than 600 words, putting as many facts into figures and tables as the format would allow. We got the job done on time and then the draft entered in-house approval. It was a while before it emerged...